Apple is writing American history

At the verge of bankruptcy in 1997, Apple succeeded in overcoming financial difficulties, with the help of Steve Jobs, its visionary entrepreneur and co-founder, which, besides, was dismissed twelve years earlier. Indeed, the company is now part of the big tech companies, providing innovative product solutions that surpass customer and analysts’ expectations. Apple just became the first US-based company to reach the $ trillion threshold and the second company worldwide, after PetroChina Co. back in 2007.

With 3Q revenues of $53.3 billion, up 17% compared to year-ago quarter, net income of $11.5 billion, EPS of $2.34 (+40%) and increasing demand in wearables (i.e. Apple Watch, AirPods and Beats), passion for Apple products and services is not ready to erode by now. Though difficult to quantify, the number of paid subscriptions across Apple Services (incl. subscriptions paid through own and third party apps) reached 300 million, an increase of 60% YoY (Apple Music: 43 million subscriptions). Total sales grew by 17.30%, driven by iPhone and Apple Services revenue of 56% and 18% of total sales respectively, a good start since the upcoming September iPhone launch cycle is nearing. Additionally, Wearables revenues continue to strengthen, systematically outreaching $10 billion since Q1 2018 with YoY revenue up 60%, a pleasing statement for Apple whose complementary products are making sensation.

Striving for better life quality, accommodative working conditions for its employees and reducing its carbon footprint, Apple is paving the way for a favorable future, thanks to a generation of great leaders, which have set the example in the last decades.

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