Legalization of cannabis is taking root, and the financial markets are lighting up. Cannabis is already the most widely-used drug globally with more than 188 million consumers – the US black market alone is valued at $70 billion. As legalization increases, it’s set to become an extremely lucrative corner of the market. Now recognized as one of the fastest growing industries with sales estimated to reach US$75 billion by 2030, Cannabis has analysts, manufacturers, investors and researchers sitting up and paying attention. States and countries that have already legalized marijuana are reaping the benefits. Legalization is proven to spark economic activity, increase job creation and boost tax revenue. The potential for further earnings across the supply chain is immense, from early-stage production and distribution, to final consumption.