Since the beginning of time, gold has fascinated and delighted humans – and with good reason. This glistening commodity has held its value through the ages, and to this day is valued as a currency, an easily traded commodity and a safe-haven asset in uncertain times. Fast-forward to now where digitalisation rules supreme, and online trading and ETFs are the flavour of the day. Gold fits right in. The glossy metal continues to offer price stability and is attractive as a cashless private asset that can’t be easily tracked or stolen. Gold’s US$10tn market is a fresh option for new generations of investors, with fantastic investment opportunities for those not already in on the action. It’s an excellent portfolio diversifier as it provides a tried-and-true hedge against inflation while offering capital protection in a risk-off environment.